SAARUTU · Socioanalysis and Alien Anthropology Research Unit at Theory Underground · Master Reference Document

Jean Baudrillard A standalone crash course on the whole arc of the work, from the critique of consumption to the perfect crime, built to be written from.

OrientationWhat this is, and how to read it

This document gathers the SAARUTU briefs on Baudrillard into one reference and synthesizes them. It is built to stand on its own. A reader who has the briefs in hand will find here the comparative and contrastive work the briefs deliberately leave undone, the recurrence of a formulation across books set side by side, the points where a later work reworks or reverses an earlier one. A reader who has only this document should come away with usable command of the whole trajectory, able to draft an essay on any one of Baudrillard's concepts and find the receipts already gathered, in full, sorted, and cited.

The use it is built for is writing. The spine of the document is the concept lexicon below: each entry gathers every place Baudrillard states a concept, reworks it, qualifies it, or reverses it, each instance carried whole as a block quote with its page anchored, so the recurrence and the variation are both visible on the page. Connective sentences state only the move each passage makes and how the passages relate. They do not summarize in place of a quote. The closer the entry sits to a concept-organized arsenal of full passages, the shorter the distance from this document to a finished piece.

One editorial stance governs throughout. The job is to make present what the texts contain, in fidelity and detail. The document reconstructs Baudrillard's own concepts and corpus and nothing else. It imports no external standard against which the texts are found wanting and carries no application or relevance sections. Where two works pull against each other, or where Baudrillard's account of his own project diverges from what a text enacts, the difference is shown precisely, anchored in full quotes on each side, and the tension is held open rather than resolved.

The corpus, bounded

Seven primary texts are synthesized here, in the editions and translations the briefs were built on, placed in order of original French publication:

The Consumer Society (La société de consommation, 1970), trans. Chris Turner; For a Critique of the Political Economy of the Sign (Pour une critique de l'économie politique du signe, 1972), trans. Charles Levin; The Mirror of Production (Le miroir de la production, 1973), trans. Mark Poster; Symbolic Exchange and Death (L'échange symbolique et la mort, 1976), trans. Iain Hamilton Grant; In the Shadow of the Silent Majorities (À l'ombre des majorités silencieuses, 1978), trans. Foss, Patton, and Johnston; Simulacra and Simulation (Simulacres et simulation, 1981), trans. Sheila Faria Glaser; and The Perfect Crime (Le crime parfait, 1995), trans. Chris Turner. Full bibliographic detail, including the specific reprints the page numbers track, is at the foot of the document.

The boundary is worth stating in the negative, since this is a living document that will grow. The System of Objects (1968) sits just before the earliest text gathered here and is referenced by it; Seduction (1979) and Fatal Strategies (1983) carry the turn toward the object and the reversal of the subject that the late metaphysics depends on; the very late work continues past The Perfect Crime. Those installments, and a reception layer gathering the interpreters where they do load-bearing work, are to be folded in as the briefs are written. Where a concept here clearly opens onto one of those uncovered texts, the entry says so rather than pretending the trajectory ends in 1995.

PeriodizationThe arc of the work

Baudrillard's chronology is load-bearing, because when he said a thing is part of what it means. The arc runs in four movements, and the joints between them are real, but the first joint is contested by the work itself and the document holds that open rather than smoothing it.

1968–1972 · the object and the signThe semiological critique of consumption

The early work extends the critique of political economy to the world of objects and then to the sign. Consumption is reconstructed not as the appropriation of things for use but as a logic of signs and differences, a code that classifies persons and integrates society. The decisive theoretical instrument, the four logics of value and the isolation of sign-value as the operative one, is built in For a Critique of the Political Economy of the Sign. Charles Levin, who translated that book, places its eleven essays between The System of Objects and The Consumer Society on one side and The Mirror of Production on the other, and resists any clean break narrative, reading the volume as the point where Western Marxism turns on itself while still working through its problematics.

1973 · settling accounts with MarxThe mirror of production

The Mirror of Production turns the critique against Marxism itself, arguing that historical materialism universalizes the categories of political economy, projects production and labor onto societies and onto a human nature that never knew them, and so functions as the mirror in which capital contemplates itself rather than as its outside. This is the hinge on which the positive counter-principle becomes necessary: if the critique of the economic cannot be conducted from inside the economic, it has to be conducted from somewhere the economic excludes.

1976 · the counter-principleSymbolic exchange and death

Symbolic Exchange and Death names that somewhere. Symbolic exchange, the reversible, ambivalent circulation of the gift and the counter-gift that the law of value excludes, is set against the whole regime of equivalence, and death is read as the structural cut the system labors to defer. This book also works out, in its central section, the genealogy of the three orders of simulacra. That genealogy is the documented hinge into the next movement: Simulacra and Simulation footnotes its three-order scheme back to the essay "L'ordre des simulacres" here.

1978–1981 · the code triumphantSimulation, the masses, the hyperreal

The mature theory follows. In the Shadow of the Silent Majorities reads the masses as the end of the social, an absorbing surface that neutralizes meaning rather than carrying it. Simulacra and Simulation states the theory of simulation in full: the generation by models of a real without origin, the precession of the model before the territory, the liquidation of every referential, and deterrence as the strategy by which the hyperreal forecloses the real. Implosion is the master figure of the period, the collapse of poles and of meaning into the mass.

1979–2007 · the metaphysics of illusionSeduction, the object, the perfect crime

The late work, of which only The Perfect Crime is gathered here so far, turns from the analysis of signs to a metaphysics of illusion and disappearance. The thesis is the murder of the real, the extermination not of appearance but of the radical illusion that was the world's native condition, carried out by the operation that makes everything visible, verifiable, and real. Objective irony, the revenge of the object, and the surgical removal of the Other belong to this phase. Seduction and Fatal Strategies, when added, will supply the turn through which the object takes over from the subject.

The worksWhat each book is and does

The Consumer Society (1970)

La société de consommation: ses mythes, ses structures, trans. Chris Turner.

Moves from description (the profusion of objects) to a theory (consumption as a code) and applies it across media, the body, leisure, and anomie, closing on the meta-claim that the consumer society is its own myth and that the critique of consumption belongs to that myth. Its recurring operation is to take a phenomenon that presents itself as natural, happiness, need, the body, free time, the smile, and show it to be a produced sign indexed to a system whose only end is its own reproduction. The governing figure, stated late, is that need is not the need for an object but the need for difference, so consumption is unlimited because difference is.

For a Critique of the Political Economy of the Sign (1972)

Pour une critique de l'économie politique du signe, trans. Charles Levin.

Eleven essays, not a treatise, circling one nucleus from different entries: the object, needs, fetishism, art, the auction, the media, design. The wager is that sign-exchange-value is fundamental and use-value often only its alibi, and that the commodity form and the sign form are governed by one logic. The book builds the formal apparatus the rest of the corpus runs on: the four logics of value, the bar of radical exclusion that separates the whole system of value from symbolic exchange, fetishism reread as the passion for the code, and the demolition of the media as non-communication.

The Mirror of Production (1973)

Le miroir de la production, trans. Mark Poster.

A sustained polemic against Marxism's conceptual core. Labor, production, use-value, the dialectic, and the very idea of a productive human essence are shown to be the categories of political economy universalized and read back into history and nature, so that Marxism mirrors capital rather than breaking with it. The book reads primitive and feudal societies as evidence that production is not transhistorical, and it ends by displacing the political from the economic toward the symbolic, clearing the ground for the counter-principle that the next book names.

Symbolic Exchange and Death (1976)

L'échange symbolique et la mort, trans. Iain Hamilton Grant.

The pivotal book. It sets symbolic exchange, reversibility, and death against the entire regime of value and equivalence, turning Mauss against Mauss, Saussure against Saussure, and Freud against Freud to recover the reversible as the form the system cannot answer. Its central section lays out the three orders of simulacra (counterfeit, production, simulation) keyed to three laws of value, and its long final movement reads death as the structural exclusion on which political economy, labor, and security are all built.

In the Shadow of the Silent Majorities (1978)

À l'ombre des majorités silencieuses, ou la fin du social, trans. Foss, Patton, and Johnston.

Four essays on the masses and the end of the social. The mass is read as a statistical residue and an absorbing surface, neither subject nor object, that soaks up meaning, the political, and the social and grounds them out. Its silence is not passivity awaiting representation but a strategy: hyperconformity, the over-fulfilment of the system's demands to the point of their collapse. The book also carries the most portable statement of media implosion and reads terrorism as the only event a system of deterrence still permits.

Simulacra and Simulation (1981)

Simulacres et simulation, trans. Sheila Faria Glaser.

The full theory of simulation across eighteen essays. The opening states the precession of simulacra, the map that precedes the territory and the real generated from models without origin, and the four successive phases of the image ending in the pure simulacrum that bears no relation to any reality. Deterrence is the strategy of the real: power, the social, and the nuclear all stage their own referent to forestall its disappearance. The essays test the thesis on Watergate, Disneyland, the Beaubourg, the media, cloning, and science fiction.

The Perfect Crime (1995)

Le crime parfait, trans. Chris Turner.

The late metaphysics in twenty-two short chapters. The conceit is a murder mystery whose victim is the real and whose perfect crime is the extermination of the world's radical illusion by the will to make everything visible, real, and verifiable. The book turns the analysis of signs into an ontology of disappearance, develops objective irony and the revenge of the object, and reads the surgical removal of the Other, cloning, and the manufactured victim as the form a world without otherness takes.

Concept indexThe lexicon

The lexicon is the reference core. Entries are grouped in six clusters that follow the arc of the work; within a cluster, a load-bearing concept is gathered exhaustively while a minor one gets its single locus. Jump to any dossier:

Cluster I · 1968–1972

The object, consumption, and the sign

The instruments of the early critique. Consumption is reconstructed as a code of differences, sign-value is isolated from the other logics of value, and need, use-value, and fetishism are each shown to be effects of the system rather than its natural ground.

1Sign-value (sign-exchange-value)

The value an object carries within a code as a marker of difference and status. The founding inversion of the early theory is that this sign-exchange-value is fundamental rather than derived, so that use-value functions as its alibi and the object form completes the commodity form rather than escaping it.

For a Critique of the Political Economy of the Sign · chapter 1, page 29

This empiricist hypothesis is false. Far from the primary status of the object being a pragmatic one which would subsequently come to overdetermine a social value of the sign, it is the sign exchange value (valeur d'échange signe) which is fundamental—use value is often no more than a practical guarantee (or even a rationalization pure and simple).

The inversion stated flatly in the opening essay, and the wager the whole volume turns on. The pragmatic object is not the ground the sign later decorates; the sign is the ground, and utility is the cover story.

For a Critique of the Political Economy of the Sign · chapter 7, page 134

And if we call this abstract equivalence of utilities the object form, we can say that the object form is only the completed form of the commodity form. In other words, the same logic (and the same fetishism) plays on the two sides of the commodity specified by Marx: use value and exchange value.

The structural consequence. Use-value does not stand outside the commodity as its honest, pre-economic core; it is the commodity form carried through to completion, governed by the same abstraction.

For a Critique of the Political Economy of the Sign · chapter 7, page 137

Let us say that they have a tactical value—whereas exchange value and signifier have strategic value. The system is organized along the lines of a functional but hierarchized bipolarity. Absolute preeminence redounds to exchange value and the signifier. Use value and needs are only an effect of exchange value. Signified (and referent) are only an effect of the signifier (we will return to this point later).6 Neither is an autonomous reality that either exchange value or the signifier would express or translate in their code. At bottom, they are only simulation models, produced by the play of exchange value and of signifiers. They provide the latter with the guarantee of the real, the lived, the concrete, they are the guarantee of an objective reality for which, however, in the same moment, these systems qua systems substitute their own total logic. (Even the term "substitute" is misleading, in this context. It implies the existence somewhere of a fundamental reality that the system appropriates or distorts. In fact, there is no reality or principle of reality other than that directly produced by the system as its ideal reference.) Use value and the signified do not constitute an elsewhere with respect to the systems of the other two; they are only their alibis.

The germ of everything later. Use-value and the signified are not a reality the system distorts but simulation models the system produces to guarantee itself, and there is no reality behind them. The hyperreal is already stated here, a decade before its name.

For a Critique of the Political Economy of the Sign · chapter 5, pages 113 to 114

At this point, the field of political economy, articulated only through exchange value and use value, explodes and must be entirely reanalyzed as generalized political economy, which implies the production of sign exchange value in the same way and in the same movement as the production of material goods and of economic exchange value.

The scope claim. Sign-value is not a cultural supplement to a material economy; the production of signs and the production of goods are one process, and political economy has to be rewritten to take it in.

Across the corpus Sign-value is the analytic center of For a Critique. The Consumer Society works the same logic at the level of the social code, where one never consumes the object in its use-value but manipulates objects as signs that distinguish (see the-code). Symbolic Exchange and Death renames the regime the structural law of value and dates its triumph (see structural-law). The chapter 7 passage already contains simulation in embryo: the signified as a model with no reality behind it.

See also The four logics of value · The critique of use-value · The fetishism of the sign · The structural law of value

2The four logics of value

The grid that organizes the whole early project. An object can fall under four distinct logics, and the critical work consists in holding them apart, since the disciplines that house the object habitually collapse one into another.

For a Critique of the Political Economy of the Sign · chapter 2, page 66

A functional logic of use value; 2. An economic logic of exchange value; 3. A logic of symbolic exchange; 4. A logic of sign value. The first is a logic of practical operations, the second one of equivalence, the third, ambivalence, and the fourth, difference. Or again: a logic of utility, a logic of the market, a logic of the gift, and a logic of status. Organized in accordance with one of the above groupings, the object assumes respectively the status of an instrument, a commodity, a symbol, or a sign.

The grid laid out. An object is an instrument under use-value, a commodity under exchange-value, a symbol under symbolic exchange, and a sign under sign-value. Three of the four belong to political economy. The fourth, the symbolic, is what political economy cannot hold.

For a Critique of the Political Economy of the Sign · chapter 6, page 123

postulated four different logics of value: • the functional logic of use value • the economic logic of exchange value • the differential logic of sign value • the logic of symbolic exchange with, for their respective principles' utility, equivalence, difference, ambivalence.

The same scheme restated late in the volume, each logic now paired to its principle: utility, equivalence, difference, ambivalence. The list reorders the last two terms, with sign-value moved ahead of symbolic exchange, but the pairings are unchanged, and the purpose of the exercise holds: to keep four things the tradition runs together visibly apart.

For a Critique of the Political Economy of the Sign · chapter 6, page 128

The bar that separates all these terms from symbolic exchange is not a bar of structural implication, it is a line of radical exclusion (which presupposes the radical alternative of transgression).

The decisive line on the grid. Between the three logics of value and symbolic exchange there is no structural bar relating the terms across it, of the kind that joins signifier to signified. There is a line of radical exclusion. The symbolic is not another value standing beside the others; it is what value as such shuts out.

Across the corpus The four-logic grid is the analytic spine of For a Critique and the reference point the rest of the work moves away from. Sign-value, the fourth logic, becomes the center of the consumer-society analysis (see sign-value, the-code). Symbolic exchange, the one logic excluded from value, becomes the entire stake of the 1976 book, where the line of radical exclusion is restaged as the thing capital cannot answer (see symbolic-exchange, reversibility). The grid also fixes a vocabulary problem the corpus never fully resolves: the symbolic is defined only negatively, as ambivalence, as what cannot be made a value.

See also Sign-value · Symbolic exchange · The critique of use-value · Ambivalence

3The code

The system of differences within which objects signify and through which a society communicates with itself. Consumption is not a relation between a person and a thing but the operation of this code, modeled on language and on the structuralist account of kinship.

The Consumer Society · page 79

Let us recall here the Levi-Straussian principle: what confers on consumption its character of being a social fact is not what it apparently preserves of nature (satisfaction, enjoyment/pleasure), but the essential procedure by which it breaks with nature (what defines it as a code, an institution, a system of organization). Just as the kinship system is in the last instance based not on consanguinity and filiation, on a natural datum, but on an arbitrary classification arrangement, so the system of consumption is in the last instance based not on need and enjoyment but on a code of signs (signs/objects) and differences.

The code defined by analogy to kinship. What makes consumption a social fact is not the natural satisfaction it seems to preserve but the arbitrary classification it imposes, exactly as a kinship system rests on classification rather than on blood.

The Consumer Society · pages 79 to 80

The circulation, purchase, sale, appropriation of differentiated goods and signs/objects today constitute our language, our code, the code by which the entire society communicates and converses. Such is the structure of consumption, its language [langue], by comparison with which individual needs and pleasures [jouissances] are merely speech effects.

Consumption as a language. Goods and signs are the code through which the society converses, and individual needs and pleasures are not the ground of that language but its effects, in the way a single utterance is an effect of the langue that makes it sayable.

The Consumer Society · page 94

What is politically effective is the creation not of a situation in which contradiction is replaced by equality and equilibrium, but of one in which contradiction is replaced by difference. The solution to social contradiction is not equalization, but differentiation. No revolution is possible at the level of a code — or, alternatively, revolutions take place every day at that level, but they are 'fashion revolutions', which are harmless and foil the other kind.

Why the code cannot be overturned from within. Difference has displaced contradiction, so the revolts that occur at the level of the code are fashion revolutions, which change the signs while leaving the system of differences intact and, by absorbing the appetite for change, head off revolution of the other kind.

Across the corpus The code is where The Consumer Society locates what For a Critique calls sign-value (see sign-value): the social system of differences is the medium in which sign-value circulates. The claim that no revolution is possible at the level of the code anticipates the later thesis that the system of value has no outside (see structural-law, three-orders). The kinship analogy also marks the structuralist debt that the 1973 turn against Marx will widen into a turn against structuralism itself.

See also Sign-value · Consumption · The smallest marginal difference · The structural law of value

4Consumption

Reconstructed not as the enjoyment of goods but as an activity of the sign, an idealist practice of manipulating objects as differences, unlimited in principle because it answers to meaning rather than to need.

The Consumer Society · page 61

The principle of analysis remains as follows: you never consume the object in itself (in its use-value); you are always manipulating objects (in the broadest sense) as signs which distinguish you either by affiliating you to your own group taken as an ideal reference or by marking you off from your group by reference to a group of higher status.

The definition the book turns on. One never consumes the object in its use-value; one manipulates objects as signs that place the consumer in relation to others, by affiliation to a reference group or by distinction from a lower one. Consumption is a social logic before it is a private pleasure.

The Consumer Society · page 64

There are no limits to man's 'needs' as a social being (i.e. as a being productive of meaning and relative to others in value). The quantitative intake of food is limited, the digestive system is limited, but the cultural system of food is, for its part, indefinite.

Why consumption has no saturation point. A balance sheet of calories or use-values would reach its limit quickly, but the cultural system of needs is indefinite, because what is consumed is meaning, and meaning does not fill up.

The Consumer Society · page 192

The subject of consumption is the order of signs. Whether we define this latter structurally, as the instance of a code, or empirically as the generalized ambience of objects, the involvement of the subject is no longer, at any event, that of an 'alienated' essence in the philosophical, Marxist sense of the term. It is not that of an essence which is dispossessed, taken over by some alienating agency and become foreign to itself. For there is no longer, properly speaking, any 'selfsame', any 'subject itself', or, therefore, any 'alterity of the selfsame', and therefore no alienation in the strict sense.

The conclusion that breaks with Marxist humanism. If the subject of consumption is the order of signs, then there is no prior selfsame essence being dispossessed, and so no alienation in the strict sense. The diagnosis cannot be that consumer society estranges us from our true nature, because the category of a true nature has dropped out.

Across the corpus Consumption is the social face of sign-value (see sign-value) and the lived form of the code (see the-code). The denial of alienation in the strict sense is the first appearance of a move the corpus will repeat at higher pitch, the refusal of any authentic ground the system could be said to betray, which returns as the liquidation of referentials and finally as the perfect crime (see referentials, perfect-crime). The Consumer Society already withholds the consolation that there is a real self waiting underneath the order of signs.

See also The code · Sign-value · The smallest marginal difference · The system of needs

5The system of needs (the ideological genesis of needs)

In Baudrillard's account no natural need precedes the system. The need for an object is always a need for difference, and the system of needs functions as the consumption-side equivalent of abstract social labor.

The Consumer Society · pages 77 to 78

we may advance the hypothesis that, if one admits that need is never so much the need for a particular object as the 'need' for difference (the desire for the social meaning), then it will be clear that there can never be any achieved satisfaction, or therefore any definition of need.

The thesis that voids the theory of needs. If the need is never for the object but for the difference it marks, then no quantity of objects could satisfy it, and need ceases to have any definition at all. There is no natural floor under consumption to which the analysis could appeal.

For a Critique of the Political Economy of the Sign · chapter 7, page 131

In effect, our hypothesis is that needs (i.e., the system of needs) are the equivalent of abstract social labor: on them is erected the system of use value, just as abstract social labor is the basis for the system of exchange value.

The structural placing of need. As abstract social labor is the basis of exchange-value, the system of needs is the basis of use-value, which makes need not a biological given but a category produced to mirror labor on the consumption side of the equation.

For a Critique of the Political Economy of the Sign · chapter 7, page 132

the consumer never appears as desire and enjoyment, but as abstract social need power (one could say Bedürfniskraft, Bedurfnisvermögen, by analogy with Arbeitskraft, Arbeitsvermögen).

The consumer rewritten on the model of the worker. The consumer never figures as desire or enjoyment but as abstract social need-power, a counterpart Baudrillard coins (Bedürfniskraft) on the model of Marx's labor-power, so that consumption falls under the same abstraction as production.

Across the corpus The reduction of need to a demand for difference is the engine of The Consumer Society and the hinge on which sign-value rests (see sign-value, marginal-difference). Treating the system of needs as the equivalent of abstract social labor is the move that lets For a Critique turn the critique of political economy against political economy itself, and it sets up the full settling of accounts with Marx the following year (see mirror-production, use-value). Need, like use-value, turns out to be one of the system's own products rather than a natural ground a revolution could restore.

See also The critique of use-value · Consumption · The smallest marginal difference · The mirror of production

6The critique of use-value

The claim that use-value is not the honest, natural pole of the commodity opposed to exchange-value but is itself an abstraction, a fetishized social relation, and the deepest alibi of political economy. Marx's residual faith in use-value is where Baudrillard locates the limit of the critique of political economy.

For a Critique of the Political Economy of the Sign · chapter 7, page 131

For use value—indeed, utility itself—is a fetishized social relation, just like the abstract equivalence of commodities. Use value is an abstraction.

The claim that turns the critique inward. Use-value is not the natural, pre-economic pole that exchange-value corrupts; it is itself an abstraction, a fetishized social relation of exactly the kind Marx exposed in the commodity. The honest half of the commodity is not honest.

For a Critique of the Political Economy of the Sign · chapter 7, page 133

Use value is the expression of a whole metaphysic: that of utility. It registers itself as a kind of moral law at the heart of the object—and it is inscribed there as the finality of the "need" of the subject.

Use-value as ideology. Utility is not a fact about objects but a whole metaphysic, written into the object as a moral law and into the subject as the finality of need. What looks like the plain serviceability of things is a value-system in disguise.

For a Critique of the Political Economy of the Sign · chapter 7, page 138

Use value is thus the crown and scepter of political economy

Use-value as the legitimating center. The phrase names its function. It is the sovereign principle that makes the whole order look natural and just, the term in whose name the system presents itself as serving real human ends.

For a Critique of the Political Economy of the Sign · chapter 7, page 139

This is why use value fetishism is indeed more profound, more "mysterious" than the fetishism of exchange value.

The rank-ordering of the two fetishisms. Use-value fetishism runs deeper than the fetishism of exchange-value because it hides itself better. It passes for nature, for the body, for need, and so escapes the suspicion that the cash-nexus invites.

Across the corpus This is the argument that lets For a Critique fold Marx into the political economy it set out to criticize, and it is taken up directly the next year as the central charge of The Mirror of Production (see mirror-production, labor). The volume stakes every revolutionary perspective on the ability to interrogate the metaphysic of utility, which makes the critique of use-value not one topic among others but the condition of the whole project. The refusal to grant use-value as a real ground is the same refusal that, in the simulation writings, becomes the claim that there is no real behind the sign (see referentials, hyperreal).

See also Sign-value · The system of needs · The mirror of production · The liquidation of referentials

7The fetishism of the sign

Baudrillard's rewriting of commodity fetishism. What is fetishized is neither substance nor value but the code itself, and the passion at work in fetishism is the passion for the system, for total commutability and abstraction.

For a Critique of the Political Economy of the Sign · chapter 3, page 92

If fetishism exists it is thus not a fetishism of the signified, a fetishism of substances and values (called ideological), which the fetish object would incarnate for the alienated subject. Behind this reinterpretation (which is truly ideological) it is a fetishism of the signifier. That is to say that the subject is trapped in the factitious, differential, encoded, systematized aspect of the object. It is not the passion (whether of objects or subjects) for substances that speaks in fetishism, it is the passion for the code, which, by governing both objects and subjects, and by subordinating them to itself, delivers them up to abstract manipulation.

Fetishism relocated from the signified to the signifier. The fetish is not a thing standing in for a hidden substance; the subject is captured by the coded, differential, systematized character of the object. What speaks in fetishism is the passion for the code, which masters objects and subjects alike by handing them over to abstract manipulation.

For a Critique of the Political Economy of the Sign · chapter 3, page 92

In this sense, fetishism is not the sanctification of a certain object, or value (in which case one might hope to see it disappear in our age, when the liberalization of values and the abundance of objects would "normally" tend to desanctify them). It is the sanctification of the system as such, of the commodity as system: it is thus contemporaneous with the generalization of exchange value and is propagated with it.

Why fetishism does not fade with disenchantment. It is not the worship of a particular sacred object, which abundance might be expected to desanctify, but the sanctification of the system as such. It therefore spreads with exchange-value rather than receding before it.

For a Critique of the Political Economy of the Sign · chapter 3, page 93

What is fascinating about money is neither its materiality, nor even that it might be the intercepted equivalent of a certain force (e.g., of labor) or of a certain potential power it is its systematic nature, the potential enclosed in the material for total commutability of all values, thanks to their definitive abstraction. It is the abstraction, the total artificiality of the sign that one "adores" in money. What is fetishized is the closed perfection of a system, not the "golden calf," or the treasure.

The example that makes the thesis exact. What fascinates in money is not its matter or even the labor it stands for but its systematic nature, the total commutability of all values secured by their abstraction. What is adored is the closed perfection of a system, not the golden calf.

Across the corpus Sign-fetishism completes the inversion run throughout For a Critique. If sign-value is fundamental (see sign-value) and use-value is itself an abstraction (see use-value), then the object of fetishistic attachment can only be the code (see the-code). The reading points forward to the regime Symbolic Exchange and Death calls the structural law of value, where the system's self-reference becomes total (see structural-law), and the adoration of the closed perfection of a system is the early form of what later returns as fascination and as the perfect crime (see fascination, perfect-crime).

See also Sign-value · The code · The critique of use-value · The structural law of value

8Models, series, and the smallest marginal difference

The mechanism of "personalization." Mass production differentiates by attaching the smallest marginal differences to identical objects, so that the cult of individuality is founded on the loss of real difference, and to differentiate oneself is to affiliate to a model.

The Consumer Society · page 87

They are at opposite ends of the social scale, but united by the same constraint of differentiation, personalization. The one is 'A', the other 'non-A', but the pattern of 'personal' value is the same for both.

Personalization across the social scale. The luxury buyer and the budget buyer sit at opposite ends of the scale yet obey the same constraint of differentiation, the one as A and the other as non-A, the pattern of personal value identical for both. Difference here is a slot in a system, not a quality of a person.

The Consumer Society · page 88

In other words, they are of the order of the industrial production of differences — and this might, I believe, serve as the most cogent definition of the system of consumption.

The definition by way of the production of differences. Consumer society is, at bottom, the industrial production of differences, and Baudrillard offers this as the most cogent definition of the system: not the production of goods but the production of the small distinctions the goods carry.

The Consumer Society · page 88

As a result, to differentiate oneself is precisely to affiliate to a model, to label oneself by reference to an abstract model, to a combinatorial pattern of fashion, and therefore to relinquish any real difference, any singularity, since these can only arise in concrete, conflictual relations with others and the world.

The reversal hidden in personalization. To differentiate oneself is to affiliate to a model, to label oneself by an abstract combinatory of fashion, and so to give up any real difference, which could arise only in concrete and conflictual relation to others. The pursuit of individuality is the surrender of singularity.

The Consumer Society · page 89

There is monopoly concentration of the production of differences. This is an absurd formula: monopoly and difference are logically incompatible. If they can be combined, it is precisely because the differences are not differences.

The paradox stated as a formula. There is a monopoly concentration of the production of differences, a phrase that should be incoherent, since monopoly and difference exclude each other. It holds only because the differences are not differences. The cult of difference rests on the loss of difference.

Across the corpus The smallest marginal difference is the concrete machinery of the code (see the-code) and the clearest demonstration that consumption is the manipulation of signs rather than the meeting of needs (see consumption, needs). The thesis that the differences are not differences anticipates the later account of a system that produces its own reality with no original behind it, where models precede and generate the real (see precession, simulation). What advertising calls personality is already, here, a model with no person under it.

See also The code · Consumption · The system of needs · Precession of simulacra

Cluster II · 1973

The settling of accounts with Marx

The critique turned against the tradition that housed it. Production, labor, and the productive essence of the human are shown to be the categories of political economy universalized, so that Marxism mirrors capital instead of breaking it.

9The mirror of production

Baudrillard's break with Marxism. Production is not the neutral ground of human life that capitalism distorts but a form, modeled on Lacan's mirror stage, in which the species misrecognizes itself. Marxism, leaving this form intact, mirrors capital rather than breaking it.

The Mirror of Production · page 17

The general formula is that of a productive Eros. Social wealth or language, meaning or value, sign or phantasm — everything is "produced" according to a "labor." If this is the truth of capital and of political economy, it is taken up whole by the revolution only to capital's benefit. The capitalist system of production is to be subverted in the name of an authentic and radical productivity.

The charge in one sentence. Capital's truth is that everything is produced according to a labor, a productive Eros, and the revolution takes this over whole, so that the demand for an authentic and radical productivity works to capital's benefit rather than against it.

The Mirror of Production · page 17

At the level of all political economy there is something of what Lacan describes in the mirror stage: through this scheme of production, this mirror of production, the human species comes to consciousness [la prise de conscience] in the imaginary. Production, labor, value, everything through which an objective world emerges and through which man recognizes himself objectively — this is the imaginary. Here man is embarked on a continual deciphering of himself through his works, finalized by his shadow (his own end), reflected by this operational mirror, this sort of ideal of a productivist ego.

The title concept. Borrowing Lacan's mirror stage, Baudrillard makes production the surface in which the human species recognizes itself in the imaginary. Man deciphers himself through his works and takes the reflection of a productivist ego for his essence. The mirror does not show what we are; it installs what political economy needs us to be.

The Mirror of Production · pages 19 to 20

It is no longer worthwhile to make a radical critique of the order of representation in the name of production and of its revolutionary formula. These two orders are inseparable and, paradoxical though it may seem, Marx did not subject the form production to a radical analysis any more than he did the form representation. These are the two great unanalyzed forms of the imaginary of political economy that imposed their limits on him. The discourse of production and the discourse of representation are the mirror by which the system of political economy comes to be reflected in the imaginary and reproduced there as the determinant instance.

Why the critique did not reach far enough. Production and representation are the two great unanalyzed forms of the imaginary of political economy, and Marx left both intact. He criticized the contents of production while preserving its form, so the system reappears idealized inside the theory meant to overthrow it.

Across the corpus The Mirror of Production carries the inward turn of For a Critique to its conclusion (see use-value, needs). If use-value and need are products of the system, so is the productive essence of the human that Marxism takes for its ground. The book clears the way for the counter-principle of 1976, since once production stands exposed as the form to be broken, symbolic exchange can be set against it as the term political economy cannot contain (see symbolic-exchange, labor). This is the hinge at which Baudrillard stops being a heterodox Marxist.

See also Labor and the end of production · The critique of use-value · The system of needs · Symbolic exchange

10Labor and the end of production

The critique of labor, carried from the charge that Marxism naturalizes labor power to the 1976 claim that production is over and labor has become a sign. What looks like the worker's truth turns out to be the system's deepest hold on him.

The Mirror of Production · page 30

In other words, the system of political economy does not produce only the individual as labor power that is sold and exchanged: it produces the very conception of labor power as the fundamental human potential. More deeply than in the fiction of the individual freely selling his labor power in the market, the system is rooted in the identification of the individual with his labor power and with his act of "transforming nature according to human ends." In a work, man is not only quantitatively exploited as a productive force by the system of capitalist political economy, but is also metaphysically overdetermined as a producer by the code of political economy. In the last instance, the system rationalizes its power here. And in this Marxism assists the cunning of capital. It convinces men that they are alienated by the sale of their labor power, thus censoring the much more radical hypothesis that they might be alienated as labor power, as the "inalienable" power of creating value by their labor.

The radicalization of alienation. The system does not merely exploit labor power; it produces the very idea of labor power as the human essence. Marxism, by teaching that men are alienated in the sale of their labor power, hides the deeper alienation, which is to be defined as labor power at all. On this point Marxism assists the cunning of capital.

Symbolic Exchange and Death · page 32

This is because labour is not a power, it has become one sign amongst many. Like every other sign, it produces and consumes itself. It is exchanged against non-labour, leisure, in accordance with a total equivalence, it is commutable with every other sector of everyday life. No more or less 'alienated', it is no longer a unique, historical 'praxis' giving rise to unique social relations.

Labor demoted from power to sign. By 1976 the point is sharpened. Labor is no longer a power but one sign among others, exchanged against leisure under a total equivalence, neither more nor less alienated than anything else. The Marxist wager that the truth of labor could anchor a reversal has lost its anchor.

Symbolic Exchange and Death · page 57

I am saying that everything happens as if, because it is not completely certain that capital ever had this productivist view of itself (Marx was basically the only one who had, and he projected this phantasy onto it as an historical truth); it is more likely that it only ever played at production, even if this meant that production had to be abandoned at a later stage, were it to draw capital into fatal contradictions. Has capital ever taken production seriously? Don't be so stupid: at the height of the seriousness of production, capital is doubtless only a simulation.

The reversal that ends production as a category. Capital, on this reading, only ever played at production, and the productivist self-image was Marx's projection. The claim is hedged in its own grammar, everything happens as if, and the productivist reading is assigned to Marx rather than refuted head-on.

Symbolic Exchange and Death · page 60

Labour power is instituted on death. A man must die to become labour power. He converts this death into a wage. But the economic violence capital inflicted on him in the equivalence of the wage and labour power is nothing next to the symbolic violence inflicted on him by his definition as a productive force.

The symbolic ground beneath the economic one. A man must die, severed from the reversible circulation of the symbolic, to become labor power, and the economic violence of the wage is slight beside the symbolic violence of being defined as a productive force.

Across the corpus The critique of labor runs continuously from The Mirror of Production, where the productive essence of the human is exposed as a category of political economy (see mirror-production), to Symbolic Exchange and Death, where production is declared over and labor reduced to a sign within the structural law of value (see structural-law). Reading labor power as instituted on death attaches the economic argument to the book's master theme, the system's deferral of the death it cannot exchange (see death, symbolic-exchange). The gift capital cannot return, named here against labor, is the challenge reversibility names everywhere (see reversibility).

See also The mirror of production · The structural law of value · The political economy of death · Reversibility

11The structural law of value

The name Baudrillard gives, in 1976, to the regime that governs the present. After the natural law of value (use-value) and the market law of value (exchange-value) comes the structural law of value, in which the sign refers only to other signs and reference itself is abolished.

Symbolic Exchange and Death · page 28

This revolution consists in the dislocation of the two aspects of the law of value, which were thought to be coherent and eternally bound as if by a natural law. Referential value is annihilated, giving the structural play of value the upper hand. The structural dimension becomes autonomous by excluding the referential dimension, and is instituted upon the death of reference.

The structural revolution of value in one statement. The two halves of the law of value, long thought bound together by nature, come apart. Referential value is annihilated and the structural play of value takes the upper hand. The structural order is not laid over reference but instituted on its death.

Symbolic Exchange and Death · page 30

The end of the era of production. It is not the revolution which puts an end to all this, it is capital itself which abolishes the determination of the social according to the means of production, substitutes the structural form for the commodity form of value, and currently controls every aspect of the system's strategy.

Who performs the revolution. Not the revolution but capital itself abolishes the rule of the means of production and puts the structural form of value in the place of the commodity form. The decisive mutation is internal to capital, which is why no politics of production can reverse it.

Symbolic Exchange and Death · page 83

The test is everywhere the fundamental social form of control, which works by infinitely dividing practices and responses. We live in a referendum mode precisely because there is no longer any referential. Every sign and every message (objects of 'functional' utility just as much as fashion features or any televised information, polls or discussions) is presented to us as a question/answer.

The social form the structural law takes. When there is no longer any referential, social life runs in a referendum mode, every message arriving as a question already paired with its answer. The test, not the market, is now the elementary form of control.

Across the corpus The structural law of value is the 1976 name for the regime whose elements were assembled a decade earlier: sign-value as the fundamental form (see sign-value), the code as the system of differences (see the-code), and the abolition of any real behind the sign (see use-value). It is also the law of the third order of simulacra, so the concept opens directly onto simulation and the hyperreal (see three-orders, hyperreal). With reference abolished by the system itself, the only counter-move the book can name is the one value cannot absorb (see symbolic-exchange, reversibility).

See also Sign-value · The three orders of simulacra · The hyperreal · Symbolic exchange

Cluster III · 1976

Symbolic exchange, reversibility, death

The positive counter-principle. The reversible circulation the system excludes is set against the regime of equivalence, and death is read as the structural cut the whole order of value labors to defer.

12Symbolic exchange

The positive counter-principle of the whole project. Symbolic exchange is the reversible circulation of gift and counter-gift, sacrifice and cycle, that the modern order of value excludes. It is not one value among others but what value as such cannot hold, and in modern society it survives only as the repressed of the institutions that displaced it.

Symbolic Exchange and Death · page 22

Symbolic exchange is no longer the organising principle of modern society. Of course, the symbolic haunts modern social institutions in the form of their own death. Indeed, since the symbolic no longer rules these social forms, they experience it only as this haunting, and as a demand forever blocked by the law of value. Even though a certain idea of revolution has, since Marx, attempted to find a way past the law of value, it long since became a revolution in accordance with the Law. Even psychoanalysis gravitates around this haunting, which it fends off while at the same time circumscribing it within an individualised unconscious, thus reducing it, under the Law of the Father, to the obsessional fear of castration and the Signifier. Always the Law.

The status of symbolic exchange in modernity. It no longer organizes society; it returns only as a haunting, a demand the law of value keeps permanently blocked. Marxist revolution and psychoanalysis are named as forms that domesticate this haunting rather than release it, each of them in the end another form of the Law.

Symbolic Exchange and Death · pages 22 to 23

Indeed we must switch the targets of each of these three theories, and turn Mauss against Mauss, Saussure against Saussure and Freud against Freud. The principle of reversibility (the counter-gift) must be imposed against all the economistic, psychologistic and structuralist interpretations for which Mauss paved the way. The Saussure of the Anagrams must be set against Saussurian linguistics, against even his own restricted hypotheses concerning the anagram. The Freud of the death drive must be pitched against every previous psychoanalytic edifice, and even against Freud's version of the death drive.

The three sources of the concept, each turned against itself. Mauss's gift, Saussure's anagrams, and Freud's death drive are recruited as the figures of symbolic exchange, and each is radicalized against the author who first stated it. The principle of reversibility, the counter-gift, is set against the economistic and structuralist readings that domesticated the gift.

Symbolic Exchange and Death · page 58

To defy the system with a gift to which it cannot respond save by its own collapse and death. Nothing, not even the system, can avoid the symbolic obligation, and it is in this trap that the only chance of a catastrophe for capital remains. The system turns on itself, as a scorpion does when encircled by the challenge of death.

Symbolic exchange as a weapon. To give the system a gift it cannot return is to force it toward its own collapse, since nothing, not even the system, escapes the symbolic obligation. The challenge is not opposition from outside but an obligation the order of value has no way to discharge.

Across the corpus Symbolic exchange is the term excluded by the four-logic grid (see four-logics, ambivalence) and the name of everything the structural law of value forecloses (see structural-law). It is the principle behind every particular reversal the book tracks, in production, in the sign, and in death (see reversibility, labor, death). Because it can be defined only negatively, as what value cannot contain, Baudrillard concedes that even the symbolic remains a term of simulation, which keeps the counter-principle from hardening into a new ground.

See also Reversibility · Ambivalence · The structural law of value · The political economy of death

13Reversibility

The single form Baudrillard finds beneath every figure of the symbolic. Reversibility is the cyclical reversal that undoes linear accumulation, and against a system organized by the code it is the one operation that interrupts.

Symbolic Exchange and Death · page 23

Everywhere, in every domain, a single form predominates: reversibility, cyclical reversal and annulment put an end to the linearity of time, language, economic exchange, accumulation and power. Hence the reversibility of the gift in the counter-gift, the reversibility of exchange in the sacrifice, the reversibility of time in the cycle, the reversibility of production in destruction, the reversibility of life in death, and the reversibility of every term and value of the langue in the anagram. In every domain it assumes the form of extermination and death, for it is the form of the symbolic itself.

The master statement, gathered into a single sentence. Reversibility runs through the gift answered by the counter-gift, exchange by sacrifice, time by the cycle, production by destruction, life by death, and the term of the langue by the anagram. In every case it takes the form of extermination and death, because it is the form of the symbolic itself.

Symbolic Exchange and Death · page 25

Perhaps death and death alone, the reversibility of death, belongs to a higher order than the code. Only symbolic disorder can bring about an interruption in the code. Every system that approaches perfect operativity simultaneously approaches its downfall.

Why reversibility is the only available counter-force. A system governed by the code cannot be opposed by another value, since it absorbs all values. Only the reversibility of death belongs to a higher order than the code, and only symbolic disorder interrupts it. The system's drive toward perfect operativity is what carries it toward collapse.

Symbolic Exchange and Death · page 26

Simulation must go further than the system. Death must be played against death: a radical tautology that makes the system's own logic the ultimate weapon. The only strategy against the hyperrealist system is some form of pataphysics, 'a science of imaginary solutions'; that is, a science-fiction of the system's reversal against itself at the extreme limit of simulation, a reversible simulation in a hyperlogic of destruction and death.

The strategy stated as method. Death must be played against death, the system's own logic pushed past the limit at which it reverses. Baudrillard calls this a pataphysics, a reversible simulation that does not resist the hyperreal from outside but exceeds it from within.

Across the corpus Reversibility is the operational form of symbolic exchange (see symbolic-exchange) and the precise opposite of the equivalence that defines the law of value (see ambivalence, structural-law). Each chapter of the 1976 book works one entry on the master list, so reversibility connects the critique of labor, the political economy of death, and the poetics of the anagram (see labor, death, anagram). The late metaphysics keeps the principle under new names, where the world's reversibility becomes its radical illusion and its final defeat of the system that tried to account for it (see radical-illusion, irony).

See also Symbolic exchange · The political economy of death · Ambivalence · Radical illusion

14Ambivalence (against equivalence)

The quality of symbolic exchange that the sign abolishes. Ambivalence is the undecidable coexistence of positive and negative in a single relation, and because it cannot be made positive, measurable, or codifiable, it stands radically opposed to all value.

For a Critique of the Political Economy of the Sign · chapter 6, page 127

the symbolic is not a value (i.e., not positive, autonomisable, measurable or codifiable) It is the ambivalence (positive and negative) of personal exchange—and as such it is radically opposed to all values.

The definition by negation. The symbolic is not a value, because it cannot be made positive or measured or coded. It is the ambivalence of personal exchange, positive and negative at once, and on that ground it is opposed not to a particular value but to value as such.

For a Critique of the Political Economy of the Sign · chapter 8, page 150

Only ambivalence (as a rupture of value, of another side or beyond of sign value, and as the emergence of the symbolic) sustains a challenge to the legibility, the false transparency of the sign; only ambivalence questions the evidence of the use value of the sign (rational decoding) and of its exchange value (the discourse of communication).

Ambivalence as the one challenge the sign cannot meet. The sign rests on legibility, on the appearance of a transparent meaning, and only ambivalence breaks that transparency, putting in question both the use-value of the sign as rational decoding and its exchange-value as communication.

For a Critique of the Political Economy of the Sign · chapter 3, page 95

This is to substitute the line of demarcation between elements-signs for the great dividing line of castration. It substitutes the significant difference, the formal division between signs, for the irreducible ambivalence, for the symbolic split (écart).

What the sign does to ambivalence. The sign substitutes a formal difference between terms for the irreducible ambivalence of the symbolic, the dividing line between elements-signs for the symbolic split. To code a relation is to resolve its ambivalence into a legible opposition.

Across the corpus Ambivalence is the principle assigned to symbolic exchange in the four-logic grid (see four-logics) and the precise term that the structural law of value cannot tolerate (see structural-law). Set against equivalence, it is the conceptual core of reversibility, since what reverses is exactly what refuses to settle into a positive value (see reversibility, symbolic-exchange). The reduction of ambivalence to coded difference is the same operation, viewed from the side of the symbolic, that the early work described as the triumph of sign-value (see sign-value).

See also Symbolic exchange · Reversibility · The four logics of value · The structural law of value

15The political economy of death

Baudrillard's claim that the founding act of political economy is the expulsion of the dead from social exchange. The separation of life from death is prior to every economic separation, and death becomes the general equivalent against which a residual, calculable life is measured.

Symbolic Exchange and Death · page 147

There is an irreversible evolution from savage societies to our own: little by little, the dead cease to exist. They are thrown out of the group's symbolic circulation. They are no longer beings with a full role to play, worthy partners in exchange, and we make this obvious by exiling them further and further away from the group of the living.

The historical thesis. There is an irreversible movement from savage societies to ours by which the dead cease to count. They lose their standing as partners in exchange and are pushed further and further from the living. The break is not biological but symbolic, a change in who circulates.

Symbolic Exchange and Death · page 147

Only the death-function cannot be programmed and localised. Strictly speaking, we no longer know what to do with them, since, today, it is not normal to be dead, and this is new. To be dead is an unthinkable anomaly; nothing else is as offensive as this. Death is a delinquency, and an incurable deviancy.

The modern peculiarity stated precisely. It is not that the dead are mourned but that being dead has become abnormal, an unthinkable anomaly, a delinquency. A society organized by value cannot assign the dead a place, so it treats death itself as deviance.

Symbolic Exchange and Death · page 151

All the future forms of alienation that Marx denounces, the separations and abstractions of political economy, take root in this separation of death. The economic operation consists in life taking death hostage. This is a residual life which can from now on be read in the operational terms of calculation and value. For example, in Chamisso's The Man who Lost his Shadow, Peter Schlemil becomes a rich and powerful capitalist once his shadow has been lost (once death is taken hostage: the pact with the Devil is only ever a political-economic pact).

Death as the ground of alienation. The separations Marx describes all take root in a prior separation, the taking of death hostage by life, which leaves a residual life legible in terms of calculation and value. The pact with the Devil, in which a man grows rich once his shadow is gone, is read as the political-economic pact in fable.

Symbolic Exchange and Death · page 167

In the capitalist mode, everyone is alone before the general equivalent. It is no coincidence that, in the same way, everyone finds themselves alone before death, since death is general equivalence.

Why death is the model of equivalence. In the capitalist mode each person stands alone before the general equivalent, and each stands alone, in the same way, before death, because death is general equivalence. The solitude before money and the solitude before death are one.

Across the corpus The political economy of death is the gravitational center of the 1976 book, the entry on the master list that the longest chapter works out (see reversibility). It supplies the deepest layer of the critique of labor, since labor power too is shown to be instituted on the separation of death (see labor). Read as the general equivalent, death joins the structural law of value to the book's counter-principle, for the reversibility the order of value most needs to block is the reversibility of life and death (see structural-law, symbolic-exchange).

See also Symbolic exchange · Reversibility · Labor and the end of production · The structural law of value

16The anagram and the remainder

Baudrillard's reading of Saussure's late work on the anagram, where he finds a model of language that consumes itself without remainder. The poetic, in which the dispersed name is canceled rather than accumulated, is the linguistic form of symbolic exchange and the exact inverse of the economy of the sign.

Symbolic Exchange and Death · page 218

The poetic is the insurrection of language against its own laws. Saussure himself never formulated this subversive consequence.

Saussure followed past his own limit. In the anagram studies Saussure found that a verse reproduces a dispersed name, and Baudrillard draws the consequence Saussure refused, that the poetic is the insurrection of language against the very laws Saussure had established for it.

Symbolic Exchange and Death · page 218

The poetic is a process of the extermination of value. The law of the poem is in fact to make sure, following a rigorous proceedure, that nothing remains of it.

The poetic defined against accumulation. The law of the poem is that nothing remains of it; its phonemic material is consumed rather than stored. This is the extermination of value, the opposite of the addition by which meaning is built up and exchanged.

Symbolic Exchange and Death · page 220

It is clear to all – enjoyment bears witness to this – that a good poem is one where nothing is left over, where all the phonemic material in use is consumed; and that, on the other hand, a bad poem (or 'not-poetry-at-all') is one where there is a remainder, where not every significant phoneme, diphoneme, syllable or term has been seized by its double.

The criterion stated as a test. A good poem leaves no remainder, every phoneme seized by its double; a bad one, or what is not poetry at all, leaves a residue. The measure of the poetic is the inverse of the measure of value.

Symbolic Exchange and Death · page 220

Value is residue. It is the discourse of signification, our language governed by linguistics. The economy of signification and communication, where we produce and exchange terms and meaning-values, under the law of the code, rests on everything that has not been seized by the symbolic operation of language.

The definition that ties the chapter to the whole book. Value is residue, the leftover the symbolic operation of language fails to consume. The economy of signification rests on what has not been seized and canceled, which makes value, at bottom, what the poem destroys.

Across the corpus The anagram is the last entry on the master list of reversibilities, the reversal of every term of the langue (see reversibility). It completes the case against the structural law of value from the side of language, since the poetic consumes exactly the residue on which signification and the code depend (see structural-law, sign-value). Reading value as residue restates, in linguistic terms, the book's whole opposition between symbolic exchange and the order of value (see symbolic-exchange, ambivalence).

See also Reversibility · Symbolic exchange · Ambivalence · The structural law of value

Cluster IV · 1976–1981

Simulation and the hyperreal

The code triumphant. The genealogy of the three orders culminates in simulation, the generation of a real without origin from models, and deterrence and implosion become the operative figures of a world that stages its own referent.

17The three orders of simulacra

The genealogy that organizes the simulation writings. Since the Renaissance the simulacrum has passed through three orders, counterfeit, production, and simulation, each keyed to a successive mutation of the law of value. The schema is worked out in 1976 and carried directly into the 1981 essays.

Symbolic Exchange and Death · page 71

There are three orders of simulacra, running parallel to the successive mutations of the law of value since the Renaissance: The counterfeit is the dominant schema in the 'classical' period, from the Renaissance to the Industrial Revolution. Production is the dominant schema in the industrial era. Simulation is the dominant schema in the current code-governed phase. The first-order simulacrum operates on the natural law of value, the second-order simulacrum on the market law of value, and the third-order simulacrum on the structural law of value.

The genealogy first stated, in 1976. Three orders of simulacra run parallel to the mutations of the law of value: the counterfeit under the natural law, production under the market law, simulation under the structural law. The schema is the spine of the chapter "The Order of Simulacra," and the 1981 book footnotes back to it.

Simulacra and Simulation · page 121

Three orders of simulacra: simulacra that are natural, naturalist, founded on the image, on imitation and counterfeit, that are harmonious, optimistic, and that aim for the restitution or the ideal institution of nature made in God's image; simulacra that are productive, productivist, founded on energy, force, its materialization by the machine and in the whole system of production—a Promethean aim of a continuous globalization and expansion, of an indefinite liberation of energy (desire belongs to the Utopias related to this order of simulacra); simulacra of simulation, founded on information, the model, the cybernetic game—total operationality, hyperreality, aim of total control.

The same genealogy restated, five years later, in the appendix to the 1981 book. The three orders are now keyed to their dominant medium: the image and counterfeit, then energy and the machine, then information and the cybernetic model. Each order has its proper imaginary, and the third may have none, since the imaginary of science fiction is itself exhausted.

Across the corpus The three orders are the architecture that organizes the simulation writings and the point at which Baudrillard's two major periods are sutured, since the genealogy worked out in the 1976 book is carried into the 1981 one (see structural-law, simulation). The third order, simulation under the structural law of value, is where the whole earlier analysis of the sign arrives (see sign-value, the-code). Read forward, the orders set up every later figure, the precession of models, the hyperreal, and deterrence (see precession, hyperreal, deterrence).

See also The structural law of value · Simulation · The hyperreal · Precession of simulacra

18The successive phases of the image

The four-stage sequence by which the image loses its bond to the real. The decisive break falls between the third and fourth stages, where the image stops masking an absence and becomes its own simulacrum, with no relation to any reality whatsoever.

Simulacra and Simulation · page 6

Such would be the successive phases of the image: it is the reflection of a profound reality; it masks and denatures a profound reality; it masks the absence of a profound reality; it has no relation to any reality whatsoever; it is its own pure simulacrum. In the first case, the image is a good appearance—representation is of the sacramental order. In the second, it is an evil appearance—it is of the order of maleficence. In the third, it plays at being an appearance—it is of the order of sorcery. In the fourth, it is no longer of the order of appearances, but of simulation.

The sequence stated in full. The first two phases keep a relation to the real, whether faithful or distorting. The third still references the real by masking its disappearance. Only the fourth severs the bond, and there the image no longer represents anything but enters the order of simulation.

Simulacra and Simulation · page 6

The transition from signs that dissimulate something to signs that dissimulate that there is nothing marks a decisive turning point. The first reflects a theology of truth and secrecy (to which the notion of ideology still belongs). The second inaugurates the era of simulacra and of simulation, in which there is no longer a God to recognize his own, no longer a Last Judgment to separate the false from the true, the real from its artificial resurrection, as everything is already dead and resurrected in advance.

The hinge restated as a passage between two regimes of the sign. Signs that hide something still belong to a theology of truth, and ideology lives there. Signs that hide that there is nothing open the era of simulation, where the very machinery for sorting true from false has lapsed.

Across the corpus The phases are the fine structure of the move from representation to simulation (see simulation). The break between the third and fourth phases is the same break the three-order genealogy registers as the passage to the structural law of value (see three-orders, structural-law). The signs that dissimulate that there is nothing are the precondition for the precession of models and the hyperreal (see precession, hyperreal).

See also Simulation and dissimulation · The three orders of simulacra · The hyperreal · The precession of simulacra

19Simulation and dissimulation

The operation that defines the third order. Dissimulation leaves the reality principle intact, since it merely masks what is there; simulation produces the symptom, and in doing so it threatens the difference between true and false, real and imaginary, that every prior order depended on.

Simulacra and Simulation · page 3

To dissimulate is to pretend not to have what one has. To simulate is to feign to have what one doesn't have. One implies a presence, the other an absence. But it is more complicated than that because simulating is not pretending: "Whoever fakes an illness can simply stay in bed and make everyone believe he is ill. Whoever simulates an illness produces in himself some of the symptoms" (Littré). Therefore, pretending, or dissimulating, leaves the principle of reality intact: the difference is always clear, it is simply masked, whereas simulation threatens the difference between the "true" and the "false," the "real" and the "imaginary."

The distinction stated through Littré. Dissimulation keeps the line between true and false clear and only hides one side of it. Simulation produces real symptoms and so erases the line itself, which is why it is the more radical operation.

Simulacra and Simulation · page 5

Even military psychology draws back from Cartesian certainties and hesitates to make the distinction between true and false, between the "produced" and the authentic symptom. "If he is this good at acting crazy, it's because he is." Nor is military psychology mistaken in this regard: in this sense, all crazy people simulate, and this lack of distinction is the worst kind of subversion.

The threat made concrete. Confronted with a perfectly produced symptom, even the institution charged with sorting the genuine from the feigned gives up the distinction. The collapse of the true-false line is not a loss of certainty at the margin but the most thoroughgoing subversion of the order.

Simulacra and Simulation · page 6

Representation stems from the principle of the equivalence of the sign and of the real (even if this equivalence is Utopian, it is a fundamental axiom). Simulation, on the contrary, stems from the Utopia of the principle of equivalence, from the radical negation of the sign as value, from the sign as the reversion and death sentence of every reference. Whereas representation attempts to absorb simulation by interpreting it as a false representation, simulation envelops the whole edifice of representation itself as a simulacrum.

The pair set against each other as orders, not as degrees. Representation rests on the axiom that the sign can be made equivalent to the real. Simulation denies the sign as value altogether, and rather than being a defective representation it swallows representation whole and turns it into one of its own simulacra.

Across the corpus Simulation is the dominant schema of the third order and the operation the whole simulation cycle turns on (see three-orders). It is the destination of the analysis of the sign, since the sign cut from any referent is what makes simulation possible (see sign-value, the-code). The threat to the true-false difference sets up the figures that follow, the precession of models and the hyperreal, and reaches its political form in deterrence (see precession, hyperreal, deterrence).

See also The three orders of simulacra · The successive phases of the image · The hyperreal · The precession of simulacra

20The hyperreal

The real once it is defined by its reproducibility rather than by any presence. The term is named in 1976, where the real becomes that which is always already reproduced, and carried into 1981, where it is the real generated by models in a space without atmosphere.

Symbolic Exchange and Death · page 94

The very definition of the real is that of which it is possible to provide an equivalent reproduction. It is a contemporary of science, which postulates that a process can be reproduced exactly within given conditions, with an industrial rationality which postulates a universal system of equivalences.

The premise, in 1976. The real is not what is present but what can be reproduced equivalently, a definition that ties it to the industrial logic of equivalence rather than to any origin.

Symbolic Exchange and Death · page 94

At the end of this process of reproducibility, the real is not only that which can be reproduced, but that which is always already reproduced: the hyperreal.

The term coined, in the same 1976 chapter. The shift is from the reproducible to the always already reproduced: once reproduction precedes the thing, what results is no longer the real but the hyperreal. The 1981 book restates this without revising it.

Simulacra and Simulation · page 2

The real is produced from miniaturized cells, matrices, and memory banks, models of control—and it can be reproduced an indefinite number of times from these. It no longer needs to be rational, because it no longer measures itself against either an ideal or negative instance. It is no longer anything but operational. In fact, it is no longer really the real, because no imaginary envelops it anymore. It is a hyperreal, produced from a radiating synthesis of combinatory models in a hyperspace without atmosphere.

The same concept, five years on, given its cybernetic form. The hyperreal is now the real generated from models and memory banks, needing no measure against an ideal because no imaginary surrounds it any longer. Operational rather than rational, it is produced from combinatory models in a space with no atmosphere to give it depth.

Across the corpus The hyperreal is one of the clearest places where the 1976 and 1981 books are continuous, since the term is coined in the earlier one and restated in the later (see three-orders, structural-law). It is the product of the precession of models, the result once the map precedes the territory (see precession). It is the medium in which referentials are liquidated and meaning implodes (see referentials, implosion).

See also The precession of simulacra · Simulation and dissimulation · The three orders of simulacra · The liquidation of referentials

21The precession of simulacra

The reversal in which the model comes before the real it is supposed to represent. The map no longer follows the territory; it precedes and engenders it, and the system, having simulated even God, is exchanged no longer for the real but only for itself.

Simulacra and Simulation · page 1

Today abstraction is no longer that of the map, the double, the mirror, or the concept. Simulation is no longer that of a territory, a referential being, or a substance. It is the generation by models of a real without origin or reality: a hyperreal. The territory no longer precedes the map, nor does it survive it. It is nevertheless the map that precedes the territory—precession of simulacra—that engenders the territory, and if one must return to the fable, today it is the territory whose shreds slowly rot across the extent of the map. It is the real, and not the map, whose vestiges persist here and there in the deserts that are no longer those of the Empire, but ours. The desert of the real itself.

The figure that opens the 1981 book. Abstraction is no longer a copy set beside an original. The model now generates the real, the map precedes and engenders the territory, and what rots in the desert is the real, not the representation. Precession names this priority of the model over what it once merely reflected.

Simulacra and Simulation · page 5

All Western faith and good faith became engaged in this wager on representation: that a sign could refer to the depth of meaning, that a sign could be exchanged for meaning and that something could guarantee this exchange—God of course. But what if God himself can be simulated, that is to say can be reduced to the signs that constitute faith? Then the whole system becomes weightless, it is no longer itself anything but a gigantic simulacrum—not unreal, but a simulacrum, that is to say never exchanged for the real, but exchanged for itself, in an uninterrupted circuit without reference or circumference.

The theological stake of the reversal. Representation was a wager that the sign could be exchanged for meaning, with God as the guarantor of the exchange. Once God himself can be simulated, the guarantee fails and the system goes weightless: a simulacrum exchanged not for the real but only for itself, a circuit with no reference and no edge.

Across the corpus Precession is the master figure of the third order, the operational name for the priority of models that the genealogy sets up (see three-orders, structural-law). It is what produces the hyperreal, since the real generated by the model in advance is precisely the hyperreal (see hyperreal). The circuit without reference or circumference is the condition under which referentials are liquidated and the principle of the perfect crime is prepared (see referentials, perfect-crime).

See also The hyperreal · Simulation and dissimulation · The three orders of simulacra · The liquidation of referentials

22The liquidation of referentials

The strategy by which the system manufactures evidence of a reality that no longer holds. Disneyland is offered as imaginary so that the rest will pass for real, and the age produces and overproduces the real precisely because the real is what now escapes it.

Simulacra and Simulation · pages 12 to 13

Disneyland exists in order to hide that it is the "real" country, all of "real" America that is Disneyland (a bit like prisons are there to hide that it is the social in its entirety, in its banal omnipresence, that is carceral). Disneyland is presented as imaginary in order to make us believe that the rest is real, whereas all of Los Angeles and the America that surrounds it are no longer real, but belong to the hyperreal order and to the order of simulation. It is no longer a question of a false representation of reality (ideology) but of concealing the fact that the real is no longer real, and thus of saving the reality principle.

The mechanism shown through its best-known example. Disneyland is fenced off as fantasy so that the America outside the gates can keep its status as real. The operation is no longer ideological, hiding a truth, but a way of concealing that there is no longer a real to hide, which is how the reality principle is salvaged after the fact.

Simulacra and Simulation · page 23

Whence the characteristic hysteria of our times: that of the production and reproduction of the real. The other production, that of values and commodities, that of the belle epoque of political economy, has for a long time had no specific meaning. What every society looks for in continuing to produce, and to overproduce, is to restore the real that escapes it.

The same logic raised to the level of the whole system. The compulsion to produce is no longer about commodities, whose era has passed, but about restoring a real that keeps slipping away. Overproduction is the symptom of a reality that can no longer be taken for granted, and so must be ceaselessly manufactured.

Across the corpus The liquidation of referentials is what the precession of models produces in practice, the disappearance of the real that the manufacture of reality-effects then tries to cover (see precession, hyperreal). The hysteria of producing the real is the late form of the analysis of production carried over from the 1973 critique (see mirror-production, labor). It prepares the figures of deterrence and the perfect crime, the murder of the real (see deterrence, perfect-crime).

See also The precession of simulacra · The hyperreal · Deterrence · The perfect crime

23Deterrence

The political form of simulation, in which the staging of a catastrophe forecloses the event it names. Nuclear deterrence does not prevent an atomic clash that was never in question; it installs a universal control system whose real target is any event that might upset the balance.

Simulacra and Simulation · page 32

It is not the direct threat of atomic destruction that paralyzes our lives, it is deterrence that gives them leukemia. And this deterrence comes from that fact that even the real atomic clash is precluded—precluded like the eventuality of the real in a system of signs.

Deterrence diagnosed as a slow sickness rather than a standoff. What drains life is not the bomb but the deterrent apparatus, which forecloses the catastrophe in the same way a system of signs forecloses the real. The clash is ruled out in advance, and that prior foreclosure is the harm.

Simulacra and Simulation · page 33

The risk of nuclear annihilation only serves as a pretext, through the sophistication of weapons ... for installing a universal security system, a universal lockup and control system whose deterrent effect is not at all aimed at an atomic clash (which was never in question ...) but, rather, at the much greater probability of any real event, of anything that would be an event in the general system and upset its balance. The balance of terror is the terror of balance.

The function of deterrence named. The threat of annihilation is a pretext for a universal control system whose real object is not the bomb but any event whatever that might disturb the system's equilibrium. The closing reversal makes the point exactly: what is called a balance of terror is in truth a terror of balance. The suspension points fall within the source's own sentence and are not an elision here.

Simulacra and Simulation · page 19

All the powers, all the institutions speak of themselves through denial, in order to attempt, by simulating death, to escape their real death throes. Power can stage its own murder to rediscover a glimmer of existence and legitimacy. Such was the case with some American presidents: the Kennedys were murdered because they still had a political dimension. The others, Johnson, Nixon, Ford, only had the right to phantom attempts, to simulated murders.

The same logic of foreclosure applied to power itself. Institutions stage their own death in order to ward off their real demise and to recover a borrowed legitimacy. The Kennedys could be murdered because they still carried a political charge, while their successors rated only simulated attempts, the violence already drained out of them.

Across the corpus Deterrence is simulation in its political register, the foreclosure of the real event by its own model (see simulation, precession). It belongs with the hyperreal as the operational climate in which no event can take place (see hyperreal). The staging of power's own death anticipates the late motif of the murder and disappearance of the real (see disappearance, perfect-crime), and connects to the way terrorism becomes the system's mirror-event (see terrorism).

See also Simulation and dissimulation · The hyperreal · Terrorism · Disappearance

24Implosion

The movement that succeeds expansion once the system saturates its field. Meaning, medium, and the real collapse into one another in a hyperreal nebula, and a culture that mastered explosion now finds itself ravaged by an implosion it cannot curb.

Simulacra and Simulation · page 82

that is—and this is where McLuhan's formula leads, pushed to its limit—there is not only an implosion of the message in the medium, there is, in the same movement, the implosion of the medium itself in the real, the implosion of the medium and of the real in a sort of hyperreal nebula, in which even the definition and distinct action of the medium can no longer be determined.

Implosion stated at its limit. McLuhan's formula, taken all the way, gives not only the message collapsing into the medium but the medium collapsing into the real, until medium and real fuse in a hyperreal nebula where the medium can no longer be told apart from what it transmits.

In the Shadow of the Silent Majorities · page 60

But, according to a process of boom and acceleration, this explosive process has become uncontrollable, it has acquired a fatal speed or amplitude, or rather it has reached the limits of the universal, it has saturated the field of possible expansion and, just as primitive societies were ravaged by explosion for not knowing how to curb the implosive process any longer, so our culture begins to be ravaged by implosion for not having known how to curb and equilibrate the explosive process.

The figure given its historical arc. Expansion has run to its limit and saturated every field it could occupy. The symmetry is exact: primitive societies were destroyed by explosion because they could no longer contain the implosive, and the modern West begins to be destroyed by implosion because it could not contain the explosive.

In the Shadow of the Silent Majorities · page 61

But nothing will halt the implosive process, and the only remaining alternative is between a violent or catastrophic implosion, and a smooth implosion, an implosion in slow motion. There are traces of the latter, of various attempts to control new impulses which are anti-universalist, anti-representative, tribal, centripetal, etc.: communes, ecology, ZPG, drugs — all of these undoubtedly belong to this order. But we must not delude ourselves about a smooth transition. It is doomed to be short lived and to fail.

The only choice the figure leaves open. Implosion cannot be stopped; the question is whether it comes as catastrophe or in slow motion. The centripetal experiments Baudrillard lists are read as attempts at the gentler form, and he refuses any comfort in them, since the smooth transition is set to be brief and to fail.

Across the corpus Implosion is the master tendency the 1978 and 1981 books share, the collapse of poles that the mass and the media both register (see masses, media). It is the fate of meaning once the medium and the real fuse, the counterpart to the hyperreal (see hyperreal, fascination). The implosion of the social is the same event the end of the social names from the side of the political (see end-social).

See also The masses (the silent majority) · The end of the social · The media · The hyperreal

Cluster V · 1978

The masses and the end of the social

The social read as a residue and the mass as an absorbing surface. Silence becomes a strategy, hyperconformity the form of refusal, and the media the site where meaning implodes rather than circulates.

25The masses (the silent majority)

The mass as Baudrillard's anti-concept. It is not a social subject but a surface that absorbs and neutralizes every signal directed at it, a black hole for the political, the social, and meaning alike, defined by its very lack of definition.

In the Shadow of the Silent Majorities · page 2

They are neither good conductors of the political, nor good conductors of the social, nor good conductors of meaning in general. Everything flows through them, everything magnetises them, but diffuses throughout them without leaving a trace. And, ultimately, the appeal to the masses has always gone unanswered. They do not radiate; on the contrary, they absorb all radiation from the outlying constellations of State, History, Culture, Meaning. They are inertia, the strength of inertia, the strength of the neutral.

The mass defined by what it does to signals rather than by any property it holds. It conducts neither the political nor the social nor meaning, and everything passes through it and diffuses without a trace. It does not radiate but absorbs, and its strength is the strength of inertia, the strength of the neutral.

In the Shadow of the Silent Majorities · page 9

Are the masses the "mirror of the social"? No, they don't reflect the social, nor are they reflected in the social — it is the mirror of the social which shatters to pieces on them. Even this image is not right, since it still evokes the idea of a hard substance, of an opaque resistance. Rather, the masses function as a gigantic black hole which inexorably inflects, bends and distorts all energy and light radiation approaching it: an implosive sphere, in which the curvature of spaces accelerates, in which all dimensions curve back on themselves and "involve" to the point of annihilation, leaving in their stead only a sphere of potential engulfment.

The figure pushed past the metaphor of a mirror. The mass does not reflect the social; it is where the mirror of the social shatters. The truer image is a black hole that bends and distorts every radiation reaching it, an implosive sphere whose dimensions curve back to the point of annihilation.

In the Shadow of the Silent Majorities · page 5

To want to specify the term "mass" is a mistake — it is to provide meaning for that which has none. One says: "the mass of workers." But the mass is never that of the workers, nor of any other social subject or object. The "peasant masses" of old were not in fact masses: only those form a mass who are freed from their symbolic bondage, "released" (only to be caught in infinite "networks") and destined to be no more than the innumerable end points of precisely those same theoretical models which do not succeed in integrating them and which finally only produce them as statistical refuse. The mass is without attribute, predicate, quality, reference. This is its definition, or its radical lack of definition. It has no sociological "reality."

The definition that refuses definition. Only those form a mass who have been released from symbolic ties and reduced to the end points of statistical models. The mass has no attribute, predicate, quality, or reference, and that absence is its definition.

Across the corpus The mass is the central figure of the 1978 book and the social counterpart of implosion, the surface on which the social collapses inward (see implosion, end-social). Its silence is not passivity but a strategy, the refusal to be represented that takes the form of hyperconformity (see hyperconformity). Surveyed rather than represented, the mass is an effect of simulation, produced by polls and media as a model rather than a referent (see simulation, media).

See also The end of the social · Implosion · Hyperconformity · The media

26The end of the social

The thesis that the social is not a permanent horizon but a historical configuration now ending. Having saturated every space and reached its zero degree, the social loses its name and is buried beneath a simulation of itself.

In the Shadow of the Silent Majorities · pages 18 to 19

The social won. But, at this point of generalisation, of saturation, where it is no more than the zero degree of the political, at this point of absolute reference, of omnipresence and diffraction in all the interstices of physical and mental space, what becomes of the social itself? It is the sign of its end: the energy of the social is reversed, its specificity is lost, its historical quality and its ideality vanish in favour of a configuration where not only the political becomes volatilised, but where the social itself no longer has any name. Anonymous. THE MASS. THE MASSES.

The end stated as the paradox of total victory. The social wins so completely that it saturates all space and becomes the zero degree of the political. At that point its energy reverses, its specificity drains away, and what remains has no name but the mass.

In the Shadow of the Silent Majorities · page 49

Now, the masses aren't the social, they are the reversion of any social and of any socialism.

The mass redefined against the social rather than as its bearer. It is not the social but the reversion of any social and any socialism, an involution that realizes by inertia what the radical critics only dreamed of and gives them nothing they can use.

In the Shadow of the Silent Majorities · page 67

The "social sciences" came to consecrate this obviousness and agelessness of the social. But we must change our tune. There were societies without the social, just as there were societies without history. Networks of symbolic ties were precisely neither "relational" nor "social." At the other extreme, our "society" is perhaps in the process of putting an end to the social, of burying the social beneath a simulation of the social.

The historicizing move that denies the social any eternity. There were societies without the social, bound instead by symbolic ties that were neither relational nor social. Ours may be ending the social in turn, burying it under a simulation of the social.

Across the corpus The end of the social is the political face of implosion, the same collapse read from the side of the social rather than the mass (see implosion, masses). It completes the trajectory begun in the analysis of the sign, since the social here meets the fate the referent met earlier (see referentials, hyperreal). The symbolic ties that preceded the social are the order Baudrillard set against the code throughout the 1976 book (see symbolic-exchange).

See also The masses (the silent majority) · Implosion · Symbolic exchange · The liquidation of referentials

27Hyperconformity

The mass's mode of resistance, an excess of compliance rather than a refusal. By conforming too well, by an exaggerated fidelity to the models put to it, the mass turns simulation back on the system and absorbs it.

In the Shadow of the Silent Majorities · page 30

The mass realises that paradox of being both an object of simulation (it only exists at the point of convergence of all the media waves which depict it) and a subject of simulation, capable of refracting all the models and of emulating them by hypersimulation (its hyperconformity, an immanent form of humour).

The double position of the mass within simulation. It is at once the object that exists only where the media waves converge on it and the subject that refracts those same models and out-simulates them. Its hyperconformity is named an immanent form of humor, compliance carried to the point where it becomes a weapon.

In the Shadow of the Silent Majorities · page 33

There would thus be a fantastic irony about "matter," and every object of science, just as there is a fantastic irony about the masses in their muteness, or in their statistical discourse so conforming to the questions put to them, akin to the eternal irony of feminity of which Hegel speaks — the irony of a false fidelity, of an excessive fidelity to the law, an ultimately impenetrable simulation of passivity and obedience, and which annuls in return the law governing them, in accordance with the immortal example of Soldier Schweik.

The strategy given its Hegelian and literary figures. The mass answers the law with a false fidelity, an excessive fidelity that becomes impenetrable, simulating passivity and obedience so thoroughly that the law governing it is annulled, on the model of Soldier Schweik.

Across the corpus Hyperconformity is how the mass's silence becomes active, the form refusal takes once negation and explosion are no longer available (see masses, end-social). It is simulation turned against its source, the inverse of the simulation that power performs on the mass (see simulation). The irony it carries anticipates the late thought of an ironic objectivity lodged in things themselves (see irony).

See also The masses (the silent majority) · Simulation and dissimulation · The irony of the object · The end of the social

28The implosion of meaning in the media

The media as the site where meaning is neutralized rather than transmitted. They produce more of the social outwardly while dissolving it inwardly, and the message freezes in the medium until meaning undergoes a glaciation.

In the Shadow of the Silent Majorities · page 35

THE MEDIUM IS THE MESSAGE, McLuhan prophesied: a formula characteristic of the present phase, the "cool" phase of the whole mass media culture, that of a freezing, neutralisation of every message in a vacuous ether. That of a glaciation of meaning.

McLuhan's formula read as a diagnosis rather than a slogan. The medium is the message because the present cool phase of mass-media culture freezes every message in a vacuous ether. What results is not communication but a glaciation of meaning.

In the Shadow of the Silent Majorities · page 66

Media, all media, information, all information, act in two directions: outwardly they produce more of the social, inwardly they neutralise social relations and the social itself. But then, if the social is both destroyed by what produces it (the media, information) and reabsorbed by what it produces (the masses), it follows that its definition is empty, and that this term which serves as universal alibi for every discourse, no longer analyses anything, no longer designates anything.

The double action that empties the social out. Media produce more of the social on the surface while neutralizing social relations beneath it, so that the social is at once destroyed by what produces it and reabsorbed by what it produces, leaving the term with nothing left to designate.

Across the corpus The media are the operational site of implosion, where the message collapses into the medium and the medium into the real (see implosion, hyperreal). They are also the apparatus that produces the mass as a model rather than a referent, through the permanent referendum of polls and tests (see masses, simulation). What they neutralize is meaning, and beyond that neutralization lies fascination (see fascination).

See also Implosion · The masses (the silent majority) · Fascination · Simulation and dissimulation

29Fascination

What remains once meaning has imploded. Fascination is the extreme intensity of the neutral, a violence of the void that takes hold precisely where signification has been neutralized.

In the Shadow of the Silent Majorities · page 58

In their triangular affinity, the masses, the media and terrorism describe the presently prevailing process of implosion. The whole process is affected by a violence which is only just beginning, an orbital and nuclear violence of intake and fascination, a violence of the void (fascination is the extreme intensity of the neutral). For us today, implosion can only be violent and catastrophic because it comes from the failure of the system of explosion and of organised expansion which has predominated in the West now for a few centuries.

Fascination located at the vanishing point of meaning. Within the triangle of masses, media, and terrorism, implosion carries a violence of intake and of the void, and fascination is defined as the extreme intensity of the neutral, the charge the emptied field still holds.

Simulacra and Simulation · page 83

Beyond meaning, there is the fascination that results from the neutralization and the implosion of meaning. Beyond the horizon of the social, there are the masses, which result from the neutralization and the implosion of the social.

The same point stated in the 1981 book, and stated as a parallel. Beyond meaning lies the fascination that results from its neutralization and implosion, just as beyond the social lie the masses that result from the implosion of the social. Fascination is the affective form of the implosive process.

Across the corpus Fascination is the subjective register of implosion, what the collapse of meaning leaves in its place (see implosion, media). It belongs with the mass, since the intensity of the neutral is the mass's own charge (see masses). It marks a limit of the simulation writings, the point where there is nothing left to interpret and only an intensity to register (see simulation, hyperreal).

See also Implosion · The masses (the silent majority) · The implosion of meaning in the media · Simulation and dissimulation

30Terrorism and the hostage

Terrorism read not as a political program but as a mirror-event of the system. It strikes anyone, anywhere, and in doing so it aims at the social itself, answering the diffuse terrorism of a global order that has dispossessed everyone of a name.

In the Shadow of the Silent Majorities · page 50

For terrorism claims to really aim at capital (global imperialism, etc.) but it mistakes its enemy, and in doing so it aims at its true enemy, which is the social. Present-day terrorism aims at the social in response to the terrorism of the social. It aims at the social such as it is produced today — the orbital, interstitial, nuclear, tissual network of control and security, which invests us on all sides and produces us, all of us, as a silent majority.

The target relocated from capital to the social. Terrorism believes it strikes global imperialism but in fact aims at the social, at the orbital network of control and security that produces all of us as a silent majority. It answers the terrorism of the social in kind.

In the Shadow of the Silent Majorities · page 55

Do the Palestinians strike at Israel by means of intermediary hostages? No, it is through Israel as intermediary that they strike at a mythical, or not even mythical, anonymous, undifferentiated enemy; a kind of omnipresent global social order, whenever, whoever, down to the last of the "innocents." Terrorism is this: it is novel, and insoluble, only because it strikes wherever, whenever, whoever; otherwise it would only be ransom or a military commando act.

The structure that makes terrorism insoluble, and the place of the hostage in it. The hostage is an intermediary through whom an anonymous global order is struck, down to the last of the innocents. Terrorism is novel and insoluble precisely because it strikes wherever, whenever, whoever, which is what distinguishes it from ransom or a commando act.

In the Shadow of the Silent Majorities · page 58

In their triangular affinity, the masses, the media and terrorism describe the presently prevailing process of implosion.

The three figures bound into one process. In their triangular affinity the masses, the media, and terrorism describe the prevailing implosion. Terrorism is the violent form implosion takes once the system of expansion has failed.

Across the corpus Terrorism completes the 1978 triangle with the masses and the media, three names for one implosive process (see masses, media, implosion). Like the mass and the terrorist act, it stands outside representation, which is why it cannot be read as a message (see end-social). Its kinship with the natural catastrophe and its diffuse, anonymous target prefigure the later thought of a world without reference (see perfect-crime, disappearance).

See also The masses (the silent majority) · The implosion of meaning in the media · Implosion · The end of the social

Cluster VI · 1995 and after

The late metaphysics: illusion and disappearance

The analysis of signs becomes an ontology of disappearance. The real is the victim of a perfect crime, radical illusion is what the crime exterminates, and objective irony and the revenge of the object name how a world without otherness behaves.

31Radical illusion

The world grasped as appearance with no underlying reality, the hypothesis the late work defends. Radical illusion is not an error to be corrected but the world's own mode, and the drive to dispel it, to make everything real and signify at all costs, is what Baudrillard now calls simulation.

The Perfect Crime · epigraph

This is the story of a crime — of the murder of reality. And the extermination of an illusion — the vital illusion, the radical illusion of the world. The real does not disappear into illusion; it is illusion that disappears into integral reality.

The premise stated on the book's front leaf. The crime is the murder of reality, but its deeper casualty is illusion. The reversal is exact: the real does not vanish into illusion, illusion vanishes into an integral reality that leaves no room for appearance or distance.

The Perfect Crime · page 17

So the world, then, is a radical illusion. That is, at least, one hypothesis. At all events, it is an unbearable one. And to keep it at bay, we have to realize the world, give it force of reality, make it exist and signify at all costs, take from it its secret, arbitrary, accidental character, rid it of appearances and extract its meaning, divert it from all predestination and restore it to its end and its maximum efficacy, wrest it from its form to deliver it up to its formula. This gigantic enterprise of disillusionment — of, literally, putting the illusion of the world to death, to leave an absolutely real world in its stead — is what is properly meant by simulation.

Radical illusion named as a hypothesis, and simulation redefined against it. To find the illusion unbearable is to insist that the world be realized, forced to signify and yield its meaning. That enterprise of disillusionment, putting the illusion of the world to death to leave an absolutely real world behind, is what simulation properly means.

The Perfect Crime · page 17

It is not, then, the real which is the opposite of simulation — the real is merely a particular case of that simulation — but illusion. And there is no crisis of reality. Far from it. There will always be more reality, because it is produced and reproduced by simulation, and is itself merely a model of simulation. The proliferation of reality, its spreading like an animal species whose natural predators have been eliminated, is our true catastrophe. This is the inevitable fate of an objective world.

The whole simulation thesis re-centered on illusion. The real is no longer the term opposed to simulation but a particular case of it, and the true opposite is illusion. There is no shortage of reality but an excess, a proliferation of the real with its predators removed, and that overproduction is the catastrophe.

The Perfect Crime · page 19

The radical illusion of the world cannot be dispelled. The illusion of dispelling it is the secondary illusion of the disavowal and transformation of the world.

The hypothesis turned against its own refutation. Radical illusion cannot be dispelled, and the belief that it can is itself a lesser illusion, the one that disavows the world and sets out to transform it.

Across the corpus Radical illusion is the late name for what the whole simulation analysis was circling, since it makes the real a particular case of simulation and recovers illusion as simulation's true opposite (see simulation, hyperreal). It is the descendant of the orders Baudrillard set against the code, the seductive and reversible domain the structural law abolished (see symbolic-exchange, reversibility). It is what the perfect crime exterminates (see perfect-crime, disappearance).

See also The perfect crime (the murder of the real) · Simulation and dissimulation · Disappearance · Symbolic exchange

32The perfect crime (the murder of the real)

The title figure of the late work, the extermination of the real carried out so completely that it leaves no trace. It is a crime without criminal, victim, or motive, always already accomplished, and the very perfection that makes it undiscoverable is what it shares with simulation.

The Perfect Crime · page 1

Were it not for appearances, the world would be a perfect crime, that is, a crime without a criminal, without a victim and without a motive. And the truth would forever have withdrawn from it and its secret would never be revealed, for want of any clues [traces] being left behind.

The crime defined by the absence of its elements. With no criminal, no victim, and no motive, it offers nothing to investigate, and the truth withdraws for want of any trace. Only appearances keep the world from being this perfect crime, since appearances are the clues that betray it.

The Perfect Crime · page 1

The perfection of the crime lies in the fact that it has always-already been accomplished — perfectum. A misappropriation of the world as it is, before it even shows itself. It will never, therefore, be discovered. There will be no Last Judgement to punish or pardon it. There will be no end, because things have always-already happened. Neither resolution nor absolution, but inevitable unfolding of the consequences.

The crime read through the grammar of its name. Perfectum is the completed tense, and the crime is perfect because it has always already taken place, before the world even appears. There can be no last judgment and no end, only the consequences unfolding without resolution or absolution.

The Perfect Crime · page 5

So the prophecy has been fulfilled: we live in a world where the highest function of the sign is to make reality disappear and, at the same time, to mask that disappearance. Art today does the same. The media today do the same. That is why they are doomed to the same fate.

The crime tied back to the analysis of the sign. The prophecy fulfilled is Baudrillard's own earlier thesis, and the sign's highest function is now to make the real disappear while masking the disappearance. Art and the media perform the same operation, which is why they are bound to share its fate.

Across the corpus The perfect crime is the completion of the simulation arc, the murder of the real that the precession of models began (see precession, hyperreal). It is the obverse of radical illusion, since the crime exterminates illusion and installs an integral reality in its place (see radical-illusion). Its iconography returns to the iconoclasts and the disappearance of God first read in the 1981 essays, and it issues in the figure of disappearance (see disappearance, otherness).

See also Radical illusion · Disappearance · The precession of simulacra · The extermination of the Other

33Disappearance

The mode in which things exist once they are never identical to themselves. Disappearance is not annihilation but the withdrawal of things behind their own appearance, and Baudrillard treats it as the condition that spares us from an unbearable total presence.

The Perfect Crime · page 2

The great philosophical question used to be 'Why is there something rather than nothing?' Today, the real question is: 'Why is there nothing rather than something?'

The inherited question inverted. Where philosophy once asked why anything exists at all, the late work asks why there is nothing rather than something, taking the withdrawal of things, not their presence, as what calls for thought.

The Perfect Crime · page 2

The absence of things from themselves, the fact that they do not take place though they appear to do so, the fact that everything withdraws behind its own appearance and is, therefore, never identical with itself, is the material illusion of the world.

Disappearance defined as non-self-identity. Things appear without quite taking place, withdrawing behind their own appearance so that nothing coincides with itself. That gap, the absence of things from themselves, is what Baudrillard calls the material illusion of the world.

The Perfect Crime · page 7

Fortunately, the objects which appear to us have always-already disappeared. Fortunately, nothing appears to us in real time, any more than do the stars in the night sky. If the speed of light were infinite, all the stars would be there simultaneously and the celestial vault would be an unbearable incandescence. Fortunately, nothing takes place in real time. Otherwise, we would be subjected, where information is concerned, to the light of all events, and the present would be an unbearable incandescence. Fortunately, we live on the basis of a vital illusion, on the basis of an absence, an unreality, a non-immediacy of things. Fortunately, nothing is instantaneous, simultaneous or contemporary. Fortunately, nothing is present or identical to itself. Fortunately, reality does not take place. Fortunately, the crime is never perfect.

Disappearance defended as a reprieve. The stars reach us already extinguished because light is not infinitely fast, and the same delay spares us from the total presence that real-time information would impose. The vital illusion is this non-immediacy, the saving distance that keeps the crime from ever being perfect.

Across the corpus Disappearance is the endpoint of the precession of models, what becomes of the real once the model precedes it (see precession, hyperreal). It is the form the perfect crime takes from the side of the object, the withdrawal that leaves no trace (see perfect-crime). The vital illusion it rests on is radical illusion under another name, the non-self-identity that an integral reality would abolish (see radical-illusion, otherness).

See also The perfect crime (the murder of the real) · Radical illusion · The precession of simulacra · Objective irony

34Objective irony

Irony relocated from the subject to the object and to the system itself. The world's own processes turn ironic, and Baudrillard offers this objective irony as an alternative to the Heideggerian reading of technology as the last phase of metaphysics.

The Perfect Crime · pages 73 to 77

A proposition which would deliver us from the Heideggerian vision of technology as the final phase of metaphysics, from the retrospective nostalgia for being and from all unhappy critique in terms of alienation and disenchantment. And would put in its place a conception of the gigantic objective irony of this whole process, which would not be far from radical snobbery, from the post-historical snobbery Kojève spoke of.

Objective irony named, and set against Heidegger. The move is meant to release thought from reading technology as the culmination of metaphysics and from the nostalgia for being that accompanies it. In place of that unhappy critique it puts a gigantic objective irony lodged in the process, close to the post-historical snobbery Kojève described.

The Perfect Crime · pages 65 to 72

To think extreme phenomena, thought must itself become an extreme phenomenon; it must abandon any critical pretensions, any dialectical illusions, any rational hope, and move, like the world, into a paradoxical phase, an ironic and paroxystic phase. It has to be more hyperreal than the real, more virtual than virtual reality. The simulacrum of thought has to move more quickly than the others.

Irony required of thought, not just observed in things. To match extreme phenomena, thought must become extreme in turn, dropping its critical and dialectical pretensions and entering an ironic and paroxystic phase. It has to outpace the real and the virtual rather than stand back to judge them.

The Perfect Crime · page 0

In the last analysis, object and subject are one. We can only grasp the essence of the world if we can grasp, in all its irony, the truth of this radical equivalence.

The deepest statement of the irony, given as the equivalence of subject and object. In the end the two are one, and the world can be grasped only if that radical equivalence is grasped in its irony rather than resolved into knowledge.

Across the corpus Objective irony is the late and generalized form of the irony Baudrillard first found in the masses, whose hyperconformity was already named an immanent humor (see hyperconformity, masses). It is the stance proper to a world of disappearance, where there is nothing to judge and only an equivalence to register (see disappearance, radical-illusion). Its quarrel with Heidegger marks the limit of any critique cast in terms of alienation, which returns in the analysis of the Other (see otherness).

See also Hyperconformity · Disappearance · Radical illusion · The extermination of the Other

35The extermination of the Other

The other side of the perfect crime, the liquidation of otherness itself. As communication replaces the relation to the other and difference replaces alterity, the world loses the radical other, and to be dispossessed of the other proves graver than to be estranged from oneself.

The Perfect Crime · pages 111 to 115

With the Virtual, we enter not only upon the era of the liquidation of the Real and the Referential, but that of the extermination of the Other. It is the equivalent of an ethnic cleansing which would not just affect particular populations but unrelentingly pursue all forms of otherness.

The crime extended from the real to the other. The virtual liquidates not only the real and the referent but otherness as such, in what Baudrillard calls an ethnic cleansing aimed not at any population but at every form of alterity.

The Perfect Crime · page 113

If information is the site of the perfect crime against reality, communication is the site of the perfect crime against otherness.

The parallel that binds the two crimes. Information murders the real, and communication, by abolishing the distance the other requires, murders otherness. The perfect crime has a second victim, and it is the other.

The Perfect Crime · pages 115 to 124

In German, there are two apparently synonymous terms with a very significant distinction between them. 'Verfremdung' means becoming other, becoming estranged from oneself — alienation in the literal sense. 'Entfremdung', by contrast, means to be dispossessed of the other, to lose all otherness. Now, it is much more serious to be dispossessed of the other than of oneself.

The diagnosis sharpened through a distinction in German. Verfremdung is estrangement from oneself, alienation in the classical sense; Entfremdung is dispossession of the other, the loss of all otherness. The second is the graver loss, and it is the one the perfect crime against otherness inflicts.

Across the corpus The extermination of the Other completes the late metaphysics by giving the perfect crime its second object, otherness alongside the real (see perfect-crime, disappearance). It is the destination of the liquidation of referentials carried from the simulation writings into the register of alterity (see referentials, simulation). The radical other it mourns is the figure that succeeds the symbolic and the reversible, the term the structural order cannot abolish without cost (see symbolic-exchange, ambivalence).

See also The perfect crime (the murder of the real) · Disappearance · The liquidation of referentials · Symbolic exchange

BibliographyThe primary corpus

Baudrillard, Jean. The Consumer Society: Myths and Structures. Translated by Chris Turner. Theory, Culture & Society. London: Sage, 1998. Originally published as La société de consommation: ses mythes, ses structures (Paris: Éditions Denoël, 1970).

Baudrillard, Jean. For a Critique of the Political Economy of the Sign. Translated by Charles Levin. St. Louis: Telos Press, 1981. Originally published as Pour une critique de l'économie politique du signe (Paris: Gallimard, 1972).

Baudrillard, Jean. The Mirror of Production. Translated with an introduction by Mark Poster. St. Louis: Telos Press, 1975. Originally published as Le miroir de la production (Tournai: Casterman, 1973).

Baudrillard, Jean. Symbolic Exchange and Death. Translated by Iain Hamilton Grant. Theory, Culture & Society. London: Sage. First English edition 1993; the brief's page numbers track the revised edition, London: Sage, 2017. Originally published as L'échange symbolique et la mort (Paris: Gallimard, 1976).

Baudrillard, Jean. In the Shadow of the Silent Majorities … Or, The End of the Social, and Other Essays. Translated by Paul Foss, Paul Patton, and John Johnston. Foreign Agents Series. New York: Semiotext(e), 1983. Originally published as À l'ombre des majorités silencieuses, ou la fin du social (1978).

Baudrillard, Jean. Simulacra and Simulation. Translated by Sheila Faria Glaser. Ann Arbor: University of Michigan Press, 1994. Originally published as Simulacres et simulation (Paris: Galilée, 1981).

Baudrillard, Jean. The Perfect Crime. Translated by Chris Turner. London and New York: Verso, 1996. Originally published as Le crime parfait (Paris: Éditions Galilée, 1995). Page numbers track the Verso Radical Thinkers reprint, 2008.

Page anchors throughout the lexicon are to the editions above. Where the briefs established a file-to-print offset (Consumer Society, Silent Majorities) the printed pagination is used. For a Critique of the Political Economy of the Sign is cited by chapter and page, following the brief.

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